Case Study

Design, Development, and Validation of an In-Vehicle Infotainment Platform

Enabling a seamless experience for an All-Terrain Vehicles OEM​

Reusable and Scalable Platform

Feature for Production-ready In-Vehicle Infotainment​


Cost Reduction through Reusability​


As the All-Terrain Vehicles (ATV) market continues to expand, a prominent US-based OEM recognized the potential of integrating advanced in-vehicle infotainment systems to enhance user experiences. 

These specialized vehicles, designed to navigate diverse landscapes and challenging terrains, are now being equipped with sophisticated infotainment solutions that go beyond traditional functionalities.

This US-based ATV OEM partnered with Tata Elxsi , a renowned design and technology solutions provider, to help develop a state-of-the-art Next Generation In-Vehicle Infotainment (IVI) platform and Human-Machine Interface (HMI). The solution had to provide users with a seamless experience.


Designing and Developing ATVs with advanced capabilities is a complex endeavor which requires various critical considerations. Achieving adaptability, seamless integration with the existing ATV systems, reliable connectivity in remote environments was important. 

This necessitates a single partner who could handle intuitive solutions addressing the entire lifecycle of the ATV including design, development, validation, integration and maintenance expertise. An easy, unified and portable solution was thus required to meet the complex challenges posed by off-road vehicles.


The primary objective was to enhance the Next-Gen In-Vehicle Infotainment system for greater intuitiveness, exceptional quality, and ride-inspired innovation. The client sought the highest-performing IVI platform in the power sports market. The IVI platform was designed with advanced mapping, navigation, multi-camera capabilities, and an enriched connected experience. It also encompasses security, maintenance, and community engagement.

To realize this vision, Tata Elxsi presented a scalable, and architecturally flexible solution which was pivotal for the OEM’s long-term goal. The platform offered:.

  • Seamless user experience tailored for diverse vehicle programs
  • SDK with C/C++ Client Libraries, providing accessible interfaces for utilizing platform features, including reference applications
  • Comprehensive component selection and custom development to bring platform features to life
  • Collaborative Integration Camps, Technical Discussions, and Reviews with the OEM's technical team


Tata Elxsi, with its distinctive capabilities in technology and design, emerged as a unified solution partner optimizing the design-to-production continuum. We undertook the comprehensive end-to-end ownership. The strategic emphasis on reusability facilitated an impressive 30% reduction in costs for the client.

The result was a fully reusable and scalable in-vehicle infotainment platform,  that adeptly accommodated both off-road and on-road vehicle requirements with 100% efficacy.

Where are we now​

With a focus on customer satisfaction, Tata Elxsi is currently working closely with the client to provide an encompassing package that includes regular maintenance to uphold ATV performance standards. We are also working on a robust warranty to safeguard against unforeseen issues, and steadfast support to address any queries or concerns that may arise in future. Tata Elxsi’s dedication to excellence guarantees that users can fully leverage the platform.

Services rendered

Tata Elxsi

  • IVI System requirement Engineering
  • IVI Platform Development
  • HMI Software Development
  • Software Test Automation
  • Infotainment System Validation
  • Bluetooth Support
  • DevOps Development
  • Maintenance & Warranty support

Contact us to know more →