Background

A leading African media and entertainment provider embarked on a digital transformation journey to enhance its OTT services, AdTech, and business operations. With a quickly growing customer base and evolving digital consumption trends, they needed innovative solutions with AI driven digital transformations to maintain their industry leadership and deliver a seamless user experience.

Key challenges included securing premium content from piracy, maximizing ad revenue through advanced targeting, automating workflows for greater efficiency, and leveraging AI-driven insights to enhance customer engagement. The company sought cutting-edge technology to optimize performance, improve monetization, and ensure security across its digital platforms.

Challenge

The client faced significant challenges in securing its OTT platform, improving ad monetisation, streamlining business workflows, and enhancing customer experience.

The key pain points included:

• Ensuring end-to-end security of premium OTT content against piracy and unauthorised access
• Maximising ad revenue through better targeting and inventory management
• Reducing operational inefficiencies and manual effort in payment reconciliation and vendor contract management
• Minimising customer complaints by automating critical support functions