Case Study

AI & Cloud-Driven Digital Transformation of Enterprise Platform

Seamless Cloud Migration & AI-Powered Automation for Scalable, Cost-Efficient Media and Communication Operations
Futuristic AI-powered cloud transformation illustrating seamless migration, automation, and real-time processing for enterprise telecom solutions.
%

Reduction in Billing Errors

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Faster ETL Processing

$ K+

Annual Revenue Savings

Background

A leading Media and Communication enterprise sought to modernize its Enterprise Platform to streamline mobile device sales, data plan bundling, and backend automation. The transformation focused on:

  • Seamless multi-channel sales across digital, agent-assisted, and call center platforms.
  • Cloud-based data processing to enable real-time analytics and reporting.
  • AI-driven automation and hybrid cloud adoption for improved scalability.
  • Cost reduction by transitioning from on-prem legacy infrastructure to a serverless cloud architecture.

This transformation ensured agility, efficiency, and a future-ready telecom ecosystem, leveraging AI, cloud, and automation to enhance operational performance.

Challenge

The Media and Communication industry faces increasing complexity in data processing, cloud migration, and real-time analytics. A leading enterprise, reliant on legacy infrastructure, encountered the following challenges:

  • Legacy Infrastructure – Outdated Hadoop-based ETL jobs led to inefficiencies and delays.
  • Billing Inconsistencies – Manual reconciliation resulted in revenue leakage and reporting errors.
  • Data Fragmentation – Data scattered across Tableau, Splunk, and OIV caused reporting delays and lack of visibility.
  • Scalability Constraints – On-prem systems struggled to handle growing data volumes, impacting performance.
  • Complex Cloud Migration – Transitioning to AWS and hybrid cloud required seamless integration and governance.

This transformation aimed to streamline data processing, enhance scalability, and drive automation through AI and cloud-powered solutions.

Solution

Tata Elxsi enabled a seamless cloud migration and AI-driven automation to enhance operational efficiency, scalability, and cost-effectiveness for the Enterprise Platform.

Key Solutions:

  • Cloud-Based ETL Modernization – Migrated Hadoop workloads for improving data reliability and processing speed.
  • AI-Driven Process Automation – Implemented automated ETL pipelines for data cleaning, enrichment, and validation, ensuring accuracy in reporting.
  • Unified Data Engineering Portal – Integrated Tableau, Splunk, and OIV into a centralized dashboard, enabling real-time performance tracking.
  • Predictive Analytics & KPI Dashboards – Leveraged tools with enable real-time data intelligence and forecasting.
  • Zero-Trust Security & Compliance – Implemented cloud-native security frameworks to mitigate risks and ensure compliance.
AI-driven cloud infrastructure streamlining enterprise operations, enhancing security, and enabling real-time analytics.
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Impact

Tata Elxsi’s AI-powered cloud transformation enhanced operational efficiency, scalability, and cost savings for the Enterprise Platform. The solution optimized ETL workflows, automated data processing, and strengthened security frameworks, ensuring seamless cloud integration.

Key Achievements:

  • 2x Faster ETL Execution – Accelerated real-time analytics and improved data processing speed.
  • $550K+ Revenue Savings – Automated revenue tracking eliminated billing inefficiencies and revenue leakage.
  • 23% Reduction in Billing Errors – AI-driven validation ensured accurate reconciliation and error-free processing.
  • Seamless Multi-Cloud Adoption – Enabled hybrid cloud scalability across AWS and private cloud, enhancing agility.
  • AI-Led Anomaly Detection – Proactive issue resolution minimized system disruptions and improved reliability.

Services rendered

Tata Elxsi

  • End-to-End Cloud Transformation – Migrated workloads to for seamless operations.
  • AI-Driven Automation – Optimized billing, ETL, and backend workflows, reducing manual intervention.
  • Hybrid Cloud Scalability – Enabled seamless multi-cloud integration, enhancing business agility.
  • Cost & Operational Efficiency – Eliminated expensive ETL tools, achieving $5K/month in savings.
  • Faster Time-to-Market – AI-assisted coding (GitHub Copilot) accelerated development cycles.

Other Collaterals